Privacy policy

The Hair Fairy app and website are operated by SASOGEEK TECHNOLOGIES LIMITED, a company registered in England and Wales under company number 17516729 with its registered office at 66 Paul Street, London EC2A 4NA ("we", "us", "our"). We decide how your personal information is used in the Hair Fairy app and on our website. You can contact us at support@sasogeek.com.

What we collect

• Your account: your email address and your name. If you sign up with email and password, we store your password only as a secure hash. Your email and name are encrypted.
• Your pose photos: the three photos you take when setting up the Studio. They are saved on your iPhone. As soon as you take or retake them, they are sent to OpenAI, our AI image provider, to create your before photos. This is a condition of using the app, which you agree to in our terms when you sign up. They are also sent to OpenAI when you ask for a hairstyle preview with your permission.
• Your before photos: four pictures of your current hair (front, left, right and back) that OpenAI creates from your pose photos. They are saved on your iPhone, are free, and are sent with your quote requests so stylists can see your hair as it is now.
• Looks you generate: when you allow it, your saved pose photos, hairstyle request, and any inspiration photo or previous preview needed for a follow-up are sent to our AI service to create previews of a hairstyle.
• Quote requests: the views of a look you ask stylists to price, matching photos of your current hair, the name of the look, the area you choose on the map, and any note you choose to add for stylists. We round that area to about a kilometre, so it can't pinpoint where you are. Your note is encrypted.
• Posts, likes, saves and favourites you make in the feed, and which posts come into view for you in the app, so we can measure how posts are seen.
• Messages you exchange with stylists about a request or send to our support team.
• Appointments and payments: the time, price and status of an appointment. Card details go straight to our payment processor; we never see or store them.
• Reviews you leave, and any photos or videos you add to them.
• Stylists: your public profile name, work address, town, bio and payout details. Your full work address is encrypted.
• Your device: a notification token if you turn notifications on, stored encrypted.
• The waitlist: if you join our private beta waitlist on the website, your email address and whether you are a client or a stylist. Your email is encrypted.

Who sees what

• Stylists see a quote request's photos, look name and area only while it is open and only if it was sent to them. They see your first name. They also see your note while the request is open; once you book, only the stylist you booked sees it, along with your appointment, until the appointment is completed. If that appointment is cancelled, the stylists you sent the request to who haven't declined it can see your note again, so you can book one of them. A request goes to stylists who work in the area you choose, and also to your favourite stylists, Hair Fairy's priority stylists, and the stylist whose post you asked from, wherever they work.
• In chats, the other person can see when you are online and when you have read their messages, unless you turn these off in Account.
• Your posts and your first name on them are visible to anyone signed in to Hair Fairy.
• Reviews show your first name to people signed in to Hair Fairy. Photos or videos from a review appear in a stylist's portfolio only if you choose to share them there.
• A stylist's full work address is shared only with a client who has paid for an appointment with them, until that appointment is cancelled.

Health details in a note

You may choose to include health details in a note for stylists, such as allergies or scalp conditions. This is special category data, so we only process it with your explicit consent, which you give by turning on the consent switch when you send the note. The stylists you send the request to can see it while the request is open; once you book, only the stylist you booked sees it. You can withdraw your consent at any time by removing the note from your request in the app. Cancelling or deleting the request, or deleting your account, also removes it. We keep it only as long as described below.

Services we use

• Stripe takes card payments, handles refunds and pays stylists.
• OpenAI creates your before photos and hairstyle previews, understands typed and spoken requests, and screens pictures posted to the feed. It receives the photos and text needed for the operation. Before photos are part of using the app, as our terms say; AI previews require your permission; content you choose to publish is screened for safety. Provider retention and international transfers are governed by our agreements with our processors.
• Apple delivers notifications if you turn them on. If you choose Sign in with Apple, we verify your Apple sign-in and store an account identifier, the email address Apple shares (which may be a private relay address) and an Apple refresh token, encrypted. When you delete your account we ask Apple to revoke Hair Fairy's access to your Apple ID and delete that token. You confirm your name and account type when creating an account.
• Amazon Web Services EMEA SARL hosts our servers and database in its London region, in the United Kingdom.
• Cloudflare stores the photos and videos held by Hair Fairy in its R2 storage in the European Union, and provides DNS for our website addresses.
• Where one of these providers processes your information outside the United Kingdom, the transfer is protected by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, unless it goes to a country covered by UK adequacy regulations.
• Finding your face and hair while you take guided photos happens on your iPhone; those camera frames are not sent to us.
• Our website uses no advertising or analytics cookies. The only cookie is the sign-in cookie for Hair Fairy staff.

How long we keep it

• Successful generated previews have an encrypted retry copy on our server for up to 24 hours. Incoming generation photos are processed for the request and are not saved by Hair Fairy as pose records on the server. Saved looks stay on your iPhone until you remove them.
• Photos attached to a quote request are deleted when you cancel or delete the request.
• A note you add to a quote request, and your consent for it, is deleted as soon as one of these happens: you remove the note, you cancel or delete the request, the appointment booked from it is completed, or you delete your account. You can't cancel or delete a request while it has an open checkout or a confirmed, checked-in or completed appointment, but you can always remove the note.
• We keep your waitlist entry until the beta is open to you, or until you ask us to remove it.
• When you delete your account, we revoke your sessions immediately and queue erasure of photos, videos, posts, messages, support conversations, favourites and profile content. The app removes that account’s saved poses and looks from this device. Erasure may take time during an outage; failures are retried and monitored. Restricted payment and appointment records are retained for 6 years to handle financial obligations and disputes. Backup copies expire under our backup schedule; restored backups must have account erasures reapplied before service resumes.

Your rights

You can see and correct your name in the app, and delete your account from Account at any time. Under UK data protection law you can also ask us for a copy of your information, ask us to correct or delete it, or object to how we use it. Contact us at support@sasogeek.com. If you're unhappy with our answer, you can complain to the Information Commissioner's Office (ico.org.uk).

Our legal basis

We process account, request and appointment information to provide the service you request, and your waitlist email to tell you about the beta you asked to join. This includes sending your pose photos to OpenAI to create your before photos, which our terms make part of using the app. We ask for your consent before any other external AI processing, such as hairstyle previews, and before device notifications. If you include health details in a note for stylists, we process them only with your explicit consent, which you can withdraw by removing the note in the app. We use limited security and moderation information to protect the service and its users, and retain financial records where necessary for our legal obligations. You can also contact us to withdraw consent or discuss these uses.

Last updated: 3 November 2026